We work tirelessly to be beloved by our practices. We focus on creating value for the dentists. We obsess over improving their customer experience — we don’t obsess over competitors or hopping on the next hype train.
Always be Learning
Dentistry is complex, and no one before us has put all the pieces together. It is unlikely, we will get everything right the first time so ask lots of questions, get to the root cause, and adapt at a breathtaking pace.
Be a Savage
Aggressively and effectively achieve your goals. Our business is the sum of hundreds of todays and zero tomorrows. We are proactive, and we will things into reality. Operate with excellence, but recognize when perfection is the enemy of good-enough.
We are all owners and will have the freedom to make decisions that are the best for the business. Sweat the details. No one should need to tell you what to do. Be proactive, if you see an issue in the metrics, call it out and fix it.
We start all conversations with the goal of building the best business possible not personal gain. The challenge of changing the dental industry is hard enough so check the egos at the door, be prepared to admit when you are wrong, and get ready to sweep the floors if that will help us serve customers.